To launch the 3SIX5 Athletic Brand, including branding, an e-commerce experience, and a digital marketing strategy.
Process & Methods
After extensive competitive market research, it was determined there was a hole in the market. There weren’t many athletic brands positioning themselves as clothing you could wear 24/7. The motto was clear: Bootcamp To Brunch!
Establishing the MVP:
Once the branding was done, a very easy to use e-commerce site was designed, ensuring a great mobile experience and focusing on large, clear product imagery.
With an easy to digest brand POV, it was easy to create photo assets and start marketing the brand in a very clear tone of voice.
The site was fully integrated with a 3PL, making it effortless to scale up as we grow.
In only it’s 6 months, we have an excellent amount of bloggers and celebrities already wearing and commenting publically about the brand.
UX & Design: Myself
Development: Rocket Code
Photography: James Farrell
Brand Art Direction: Myself