AMC: Breaking Bad, The Walking Dead, & Better Call Saul
Create official stores for their three top shows, providing products and bundles direct to the consumer. Additionally, developing new physical products to sell.
Process & Methods
We started by gathering super fans from our own company on each show. We brainstormed and discussed the most pivotal moments of the show and what type of products and bundles would most relate to that. We developed a list of our top discoveries and presented the ideas to Vince Gilligan and AMC. Using their market research on who watches the show, they culled the list down to what would have the most impact.
We launched this site on our own proprietary commerce platform called MyPlay Direct. This enabled us to spin up a site quickly and concentrate on creating bundle experiences and new products that would keep the fans excited.
We partnered with companies in China to help us make the physical products. My team created the designs and specs and I oversaw the product development and approvals in conjunction with the E-Commerce leader.
The store was doing so well, they integrated it into the Talking Dead and Talking Bad shows. They highlighted products and gave away items to the studio audience as prizes. Even after the show stopped airing it stays one of the top revenue producers on the MyPlay Platform.
Design, Marketing and select other Generator staff members collaborated to get us to the end result.
Product Design: Myself, Amy Stein, Eddie Velez