To re-ignite interest in Legacy’s deep catalog of Christmas music that somehow included the internet’s favorite thing – CATS!
Process & Methods
We knew we had the opportunity to come up with something really outrageous. Let’s face it, Christmas music is only so exciting, so we wanted the concept to be undeniable. I led the team of designers and marketers in a brainstorm that got outrageous pretty fast.
We came up with 10 ideas. 4 were ones we knew Legacy would be very comfortable with, 5 of them pushed boundaries, but in a less frightening way, and the last one was just plain weird. It was our favorite. Luckily, it was Legacy’s favorite too!
We pitched the idea of a three-day live stream that featured a fully improvised display of an elderly, but sassy Grandma and a plucky Elf. The Grandma had a house full of cats, all up for adoption thanks to collaborating with the Humane Society.
Tons of press looks in top publications like Vogue, LA Times, Buzzfeed, Good Morning America and many more!
We reached 250,000 uniques in 3 Days and the total social media impressions were in the millions!
We won a Clio Award.
UX, Design, Casting & Set Design: Myself, Eddie Velez
Development: Mike Conley
Photography: Davey Wilson