Create an MVP of a web based analytics tool that delivers an affinity score between Celebrities and Brands. Enabling both to create informed partnerships and ultimately creating more public awareness through collaborations.
Process & Methods
Music and Brand industry insiders were interviewed in order to establish if there was a need for this potential product. That research supported that there is a hole in the market and helped to develop the initial capabilities of the tool. Other analytics tools were evaluated in depth as well.
Establishing the MVP:
The CEO, CMO, & CTO defined the initial scope based on the user research and what they were comfortable accomplishing technically. Once I dug in and started working on the site flows, issues and questions arose which led to adjusting the scope and changing the approach regarding sign-ups and account creations. I also made suggestions to trim back further, encouraging them to focus on the part of the technology that will be the most valuable to learn and iterate from.
User Stories, Site & User Flows:
Using the initial user research and user stories developed by the CMO, I started with a full site flow in order to work out site needs and general pain points. I was able to highlight those issues and help the team ideate through the changes. User flows were then developed further off of the initial site flow and user stories.
The affinities feature of the tool is currently being prototyped.
A select group of music industry and brand leaders have been identified and are ready to be beta testers as sections of the tool are developed, starting with the affinity searches and sign-up flow.
This is pending final initial MVP launch.
UX, Design, Research: Myself