Our Creative Strategy / Relentless Generator Design Principles
Though creativity should run free, I believe there are constructs a designer should have in mind to better execute against all of their ideas. During my time at Relentless Generator (Now MyPlay), I created basic principles chosen to work best in that environment. Most are translatable to any design team.
I believe it’s important to have a well-defined approach as designers. I put together this list for the team based on my years of experience and what yields the best product. This is a cheat sheet for them to keep at the top of mind when approaching their daily work.