Michael Jackson / Epic Records
To create a visually dynamic digital experience for MichaelJackson.com with a seamlessly integrated e-commerce experience.
We were also tasked to create unique products to produce and sell through the site.
Process & Methods
My design team had worked on the last 2 Michael Jackson sites and Direct to Consumer stores and we had a wealth of user information and analytics from doing so.
We also spoke to the estate and Epic Records to gather information about what products were selling on other channels.
This was our first full integration with our e-commerce platform. We developed an API.
Increased product sales and time on site.
UX, Design & Product: Myself, AJ Annuziata, Priscilla Giler, June Lim, Eddie Velez, Laurel Gerber, Amy Stein