Client
Michael Jackson / Epic Records
Goal
To create a visually dynamic digital experience for MichaelJackson.com with a seamlessly integrated e-commerce experience.
We were also tasked to create unique products to produce and sell through the site.
Process & Methods
User Research:
My design team had worked on the last 2 Michael Jackson sites and Direct to Consumer stores and we had a wealth of user information and analytics from doing so.
We also spoke to the estate and Epic Records to gather information about what products were selling on other channels.
Prototyping:
This was our first full integration with our e-commerce platform. We developed an API.
Outcome
Increased product sales and time on site.
Credits
UX, Design & Product: Myself, AJ Annuziata, Priscilla Giler, June Lim, Eddie Velez, Laurel Gerber, Amy Stein