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LAURIE MUCCIOLO
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MICHAEL JACKSON / DIGITAL DESTINATION & ECOMMERCE

Client
Michael Jackson / Epic Records

Goal
To create a visually dynamic digital experience for MichaelJackson.com with a seamlessly integrated e-commerce experience.

We were also tasked to create unique products to produce and sell through the site.

Process & Methods

User Research:
My design team had worked on the last 2 Michael Jackson sites and Direct to Consumer stores and we had a wealth of user information and analytics from doing so.

We also spoke to the estate and Epic Records to gather information about what products were selling on other channels.

Prototyping:
This was our first full integration with our e-commerce platform. We developed an API.

Outcome
Increased product sales and time on site.

Credits
UX, Design & Product: Myself, AJ Annuziata, Priscilla Giler, June Lim, Eddie Velez, Laurel Gerber, Amy Stein

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EMAIL laurie.mucciolo@gmail.com      |    CALL 917-767-1215    |     LinkedIn Profile