MSG / THE KNICKS / THE RANGERS
To create a marketplace to sell all of the MSG products, re-design both the Rangers and Knicks sites as well as identifying other digital marketing opportunities to bring awareness to both teams.
Process & Methods
A team at MSG was assigned to provide us with marketing data and discussed who their fans are, what programs worked in the past and that there was an untapped opportunity to reach casual fans in way they have yet to.
A market place for all of the MSG products and additionally, a source of news about the teams as it relates to the product.
The Knicks – NY Made:
A social media campaign to excite all New Yorkers. We wanted to get everyone talking about what makes you #NYMADE. This program is sponsored by The Knicks, but not solely about The Knicks. It was intended as an engagement program to bring awareness to the team and create a culture of unity.
The Knicks Site:
A full re-design for the team utilizing the existing Drupal platform. Though it created limitations, we were able to push the boundaries further than any of the other team sites on the platform.
The Rangers Site:
We used the same approach as we did for The Knicks site.
MSG 366 Moments:
An archive of historic moments that have taken place at MSG. This isn’t just about sports, but any event that has taken place there. QR codes placed around the venue will unlock content via the MSG app. Media and commentary is available along with the ability to share snippets of content socially. Kiosks around the venue allow you to watch recorded moments and respond with your own video. Your response along with others can become part of the archive, telling the story through the fans perspective.
A strongly established relationship and continued collaboration with MSG.
UX & Design: Levi Bahn, Priscilla Giler, Eddie Velez
Development: Marcus Webb, Shawn Gregg