Generator / MyPlay
To create a product for music fans that extends the live experience long after the show and provides access to fans who were unable to go.
Process & Methods
We pulled all of the data we had access to for a holistic insight into the user and how they interact with all of our tour and video pages.
We met with key label partners and interviewed them to get an understanding of what the artist would be willing to expose and the what supporting tour staff would be able to handle in regards to content creation.
Establishing the MVP:
We approached it with the idea of creating a flexible framework that allows for brand customization in design, content, and monetization opportunities. The focus would be on the live experience, but from a fans perspective.
User Stories, App & User Flows:
We established several Personas that enabled us to view the product through the lens of several genre types. We then created user stories around for each personas to find commonalities. From that, we established our core feature set to start with.
UX & Design: AJ Annuziata, Julia Murphy