A$AP Rocky / RCA Records
To create a fully custom A$AP branded e-commerce experience as well as develop and produce branded fashion items to sell.
Process & Methods
User & Brand Research:
We spoke in depth with the label and management. Pulled all available analytics to understand the demographics of his fan base as well as reviewing the data from the current e-commerce store that was selling music product and t-shirts.
We then worked closely with them to develop clothing ideas to sell.
We won two awards:
- Interactive Media Awards for Outstanding Achievement in Fashion & Style
- Interactive Media Awards for Outstanding Achievement in Retail
UX & Design: Eddie Velez
Development: Shawn Gregg, Richard Liriano
Merch Designs: Eddie Velez, Julia Murphy, Priscilla Giler
Photography: Davey Wilson