° Conceived, developed and launched several Direct To Consumer E-Commerce properties owning the entire digital process from start to finish, most notably: Dayabyzendaya.com, Tamarcollection.com, and the official stores for Breaking Bad, Walking Dead, Garth Brooks and many more A list celebrities.
° Led E-Commerce, Design, UX, and Product teams to win a multitude of awards from the Webby’s, How Interactive, IMA, OMMA (Finalist), Cannes Lion and most recently two Clio’s.
° Owned the strategic vision, creation, prioritization and management of the development roadmap along with the P&L for all digital properties and products.
° Established strong vendor and 3rd party integration relationships, with an eye for partnering with innovative companies solving problems that help yield a higher rate of conversion, acquisition and ROI.
° Shown a demonstrated ability to drive acquisition and conversions through CRM initiatives, data analysis, testing and most importantly creating easy to use digital experiences regardless of the consumer touch point.